Post by hasina789956 on Oct 30, 2024 20:23:30 GMT -8
My aunt is starting an “online business”. She is launching her DIY creations company (do it yourself in English). She asks me how to attract prospects on the internet, show them products that they will like, how to build loyalty and have more and more customers. I launch into the conversation, passionate about the subject. I then tell her about a concept that is completely new to her: CRM. “What is it?” my aunt asks me. Aunt Suzanne, I’ll tell you all about it! CRM: definition 1.1. Definition Let's start at the beginning Aunt Suzanne! What does the acronym CRM mean? CRM stands for “Customer Relationship Management” in English, or “Gestion de la relation client” (“GRC”) in French.
Overall, CRM refers to the system that aims to maximize customer satisfaction , thanks in particular to the collection and centralization of data exchanged within a single customer relationship management software . All your customer data is centralized and available to all members of your organization. If you work alone bulk email campaigns today and your business is growing, you will need it! No need to have Excel files everywhere (and especially not one per team!): a CRM will allow you to have the history of all exchanges (email, telephone, social network interactions, etc.) between your company and your prospects or customers. This history will allow you to gain relevance and personalization of the relationship in all your future exchanges. Good CRM software will allow you to build a “seamless” or even “frictionless” journey for your customer.
Coupled with marketing automation, your CRM data allows you to send the right message, via the right channel, at the right time, to the right contact. “For example, dear aunt: the personalized email that arrives the day before or on the day of your birthday to offer you 15% on the entire store with the code TATA15” A customer relationship management tool will also be your best ally to monitor the development of your business . Thanks to the analysis features, you will be able to monitor your sales and marketing performance as closely as possible, manage the actions to be implemented, with the aim of developing your turnover , always in the philosophy of bringing more value to your customers ! 1.2. Yes, but "how does CRM work?" asks Aunt Suzanne.
Overall, CRM refers to the system that aims to maximize customer satisfaction , thanks in particular to the collection and centralization of data exchanged within a single customer relationship management software . All your customer data is centralized and available to all members of your organization. If you work alone bulk email campaigns today and your business is growing, you will need it! No need to have Excel files everywhere (and especially not one per team!): a CRM will allow you to have the history of all exchanges (email, telephone, social network interactions, etc.) between your company and your prospects or customers. This history will allow you to gain relevance and personalization of the relationship in all your future exchanges. Good CRM software will allow you to build a “seamless” or even “frictionless” journey for your customer.
Coupled with marketing automation, your CRM data allows you to send the right message, via the right channel, at the right time, to the right contact. “For example, dear aunt: the personalized email that arrives the day before or on the day of your birthday to offer you 15% on the entire store with the code TATA15” A customer relationship management tool will also be your best ally to monitor the development of your business . Thanks to the analysis features, you will be able to monitor your sales and marketing performance as closely as possible, manage the actions to be implemented, with the aim of developing your turnover , always in the philosophy of bringing more value to your customers ! 1.2. Yes, but "how does CRM work?" asks Aunt Suzanne.
