Post by Edita Vilkevičiūtė on Jun 6, 2013 11:35:53 GMT -8
Judging #12A: M.A.C. Advertisement
Edita:
Montana: I have like no words for how in love with this shot I am! It shows off the makeup but you're emoting through this shot. I love the sensuality and the elegance, this seems like super high fashion makeup advertisement which M.A.C. definitely is known for. This shot is amazing and who doesn't love your cheekbones!
Mario: I like this as an artistic shot, I think it transmits, I think it is beautiful. I see the makeup, a very well done edgy makeup, so that's great. However, I feel that it is lacking for a M.A.C ad. It is great as a shot, but it might be too much. There's too much emotion, the feelings you're transmitting overshadows the makeup. I believe for this kind of ads you're the accesory, not the makeup. Maybe your eyes open was the missing touch, something more down to earth and not so oversold for interpretation.
Zac: I absolutely LOVE this shot Edita. It's perfect for MAC, it has that edginess that I'm looking for in this challenge and it definitely focuses on make up. The one complaint I have here is that I'm not THAT fond of how your bone structure shows here as you look a tad bit unhealthy if that makes any sense.
Ginta:
Montana: This looks like something that could almost appear as a M.A.C. ad had makeup been the focus and there are some modeling flaws but the overall execution is pretty good. The one thing that throws me off is the thumb, we aren't selling nail polish but we are selling makeup which is not the first thing I thought of when I saw this. I love the arm placement above your forehead it gives this shot something a bit different and the hand is okay. I love the red lips and your jawline is amazing, it is so strong and well defined. I think the eyes should have been more wide because the way it is reminds me a bit of lacking blood to your face since the mouth is wide open too. It's kind of like when you loosen all tension in your facial muscles is what it seems to look like which is not attractive. I think this is a different looking shot but not sure how well this works for me to display makeup.
Mario: As an ad I think this serves its purpose thoroughly. I see MAC all over the photo, the makeup is strong, edgy and defines the photograph. The mouth looks exquisite and the eye is so well-done and the makeup looks so cool and chic. This photo is perfection for me. I wish your eye was a little bit more open, but that's about it. The rest is flawless, I love it.
Zac: This is probably the best shot for MAC of the bunch, but then maybe not because I do have a bit of a problem with your expression. I just wish your eye was more opened I guess and now it comes off a little 'bored'. Other than that I think this shot is fabulous though and I'm not distracted by the nail. It adds to the pose and the feel of the shot for me.
Vlada:
Montana: I think this shot is pretty good but not great, I find that had you brought a bit more in the eyes instead of them looking a bit doey and they lack energy as though not much blood is going to your face. I don't have much problems with your mouth but combined with the eyes it doesn't give off a strong facial expression. Other than your eyes I find this could be a good makeup campaign because it shows it off nicely and the hand pose is great because it makes it so it just doesn't look like a boring shot. I find that this expression is okay but had you done more it would have elevated the shot to great.
Mario: I think the background and the wig are way too distracting for a makeup eye. The makeup is there, it is edgy and I like it. Your mouth looks great also. However, the eyes are dead, and you should be transmitting something to the camera, because you're a model and that's what models do. The necklace also takes away from the shot. I don't know, I think the only thing that's great about this photo is your makeup and your mouth. It could've been better.
Zac: This is an edgy shot, but in terms of make up I can't even really tell what's going on. Your face looks kind of dirty rather than pretty and your wig and the necklace are very distracting. Sorry.
Judging #12B: Zac Posen Campaign
Edita:
Montana: This definitely is that classically elegant pretty dress but it is edged up with the different posing you're doing. This isn't that typical standing there looking pretty or posing with your hands on your hips or something. This definitely has that one leg poking out while your pose is like you're embracing the light or worshipping the skies. I would say I wish you slightly tilted your head a bit downwards because your chin is a bit high but other than that I like what you did this round. You brought a bit of that different pose to a simple elegant dress.
Mario: I think that if you're selling a dress it would've been nice for us to see it as a whole.However the dress is cool, chic, elegant and fashionable; so that's good.I'm not in love with the face; first of all i feel like i've seen this face from you way too many times, i want variety and at this point being different, unique and versatile is what's going to help you. And then, I don't like the face so much, You're showing way too much neck and I think the face is lacking emotion (which could've been avoided if you did what you did in the first photo). Again, this being an ad shouldn't be putting all the attention in the model because the dress is the protagonist. So the same mistake is made here.
Zac: This is a fabulous shot and I love the dress so I like that you chose it for my campaign. This is edgy while you're still selling the dress and that's what it's all about. I'm a little distracted by the acessories but other than that I love this.
Ginta:
Montana: I like how you said you were struggling with this photograph and this is the better of the two you submitted. I like the way your arm is twisted, it does bring a unique type of pose and had you bent one knee more out it would have been so much more dramatic. I love the long neck that you're giving and the hunch is pretty good. Your face is pretty good, almost divine looking but once again your expressions seem a bit blah, I need a bit more emoting and life through them. Your eyes look nice but they are almost like glass, so transparent that nothing is trying coming from within through them. I think this is really on the right track though and I think this only needed some tweaking and no major flaws.
Mario: I have to say this photo is perfect for me. The pose is unconventional and interesting, your body looks great; the dress is flawless and completely fashionable and your face is transmitting while not taking the focus from the dress, which is important for this kind of things. You could've a stronger defiant look in your eyes, but that would've taken away from the naturality and the ad-nature of the photograph; so that's great. However, with the soft expression you're giving you're transmitting enough and are selling the garment perfectly. Thank you Ginta, this photo is flawless. I also like that you used a one-color background that didn't took away from the dress but that it still project so much.
Zac: You look very devine here Ginta. Your pose and face are perfection. The dress is a bit too classic for me and I'm missing a bit of a modern touch to it.
Vlada:
Montana: I think the pose is interesting and cool, unusual it is but still is cute. I like the shot but I'm not seeing it for a Zac Posen campaign because it definitely does not fit into his esthetic. He typically does things that are a bit fitted or at least show off a shape to the girl and this does not show off any type of figure at all. The way the ruffles it is a bit too much and overwhelming, combining that with the front fabric hanging is a bit strange. Legs amazing in this though but had you picked something that would actually work his campaign it would be great.
Mario: I think the dress lacks a bit of elegance and fashion-forwardness. THe pose is unique, but it could've been better if your right foot was placed longer. The face i cannot distinguish and I always look for face and expression.The expression kind of works because it makes you look stylized but I wanted a bit of eyes and more elegance, not so much candidness. I also don't like the place where you are in the photo because i don't think it is suitable for a zac posen ad. I like the hair though it portrays the edgy elegance that I think zac would've like in his ad.
Zac: I like the ad as a whole, but not really loving this photo Vlada
I get that it has to be edgy and all, but your proportions looks kinda off and the dress doesn't look very flattering on you. I like your face, but I wish we got a closer look of both your face and the dress. The right side of the dress (from my point of view) looks oddly shaped.
Edita:
Montana: I have like no words for how in love with this shot I am! It shows off the makeup but you're emoting through this shot. I love the sensuality and the elegance, this seems like super high fashion makeup advertisement which M.A.C. definitely is known for. This shot is amazing and who doesn't love your cheekbones!
Mario: I like this as an artistic shot, I think it transmits, I think it is beautiful. I see the makeup, a very well done edgy makeup, so that's great. However, I feel that it is lacking for a M.A.C ad. It is great as a shot, but it might be too much. There's too much emotion, the feelings you're transmitting overshadows the makeup. I believe for this kind of ads you're the accesory, not the makeup. Maybe your eyes open was the missing touch, something more down to earth and not so oversold for interpretation.
Zac: I absolutely LOVE this shot Edita. It's perfect for MAC, it has that edginess that I'm looking for in this challenge and it definitely focuses on make up. The one complaint I have here is that I'm not THAT fond of how your bone structure shows here as you look a tad bit unhealthy if that makes any sense.
Ginta:
Montana: This looks like something that could almost appear as a M.A.C. ad had makeup been the focus and there are some modeling flaws but the overall execution is pretty good. The one thing that throws me off is the thumb, we aren't selling nail polish but we are selling makeup which is not the first thing I thought of when I saw this. I love the arm placement above your forehead it gives this shot something a bit different and the hand is okay. I love the red lips and your jawline is amazing, it is so strong and well defined. I think the eyes should have been more wide because the way it is reminds me a bit of lacking blood to your face since the mouth is wide open too. It's kind of like when you loosen all tension in your facial muscles is what it seems to look like which is not attractive. I think this is a different looking shot but not sure how well this works for me to display makeup.
Mario: As an ad I think this serves its purpose thoroughly. I see MAC all over the photo, the makeup is strong, edgy and defines the photograph. The mouth looks exquisite and the eye is so well-done and the makeup looks so cool and chic. This photo is perfection for me. I wish your eye was a little bit more open, but that's about it. The rest is flawless, I love it.
Zac: This is probably the best shot for MAC of the bunch, but then maybe not because I do have a bit of a problem with your expression. I just wish your eye was more opened I guess and now it comes off a little 'bored'. Other than that I think this shot is fabulous though and I'm not distracted by the nail. It adds to the pose and the feel of the shot for me.
Vlada:
Montana: I think this shot is pretty good but not great, I find that had you brought a bit more in the eyes instead of them looking a bit doey and they lack energy as though not much blood is going to your face. I don't have much problems with your mouth but combined with the eyes it doesn't give off a strong facial expression. Other than your eyes I find this could be a good makeup campaign because it shows it off nicely and the hand pose is great because it makes it so it just doesn't look like a boring shot. I find that this expression is okay but had you done more it would have elevated the shot to great.
Mario: I think the background and the wig are way too distracting for a makeup eye. The makeup is there, it is edgy and I like it. Your mouth looks great also. However, the eyes are dead, and you should be transmitting something to the camera, because you're a model and that's what models do. The necklace also takes away from the shot. I don't know, I think the only thing that's great about this photo is your makeup and your mouth. It could've been better.
Zac: This is an edgy shot, but in terms of make up I can't even really tell what's going on. Your face looks kind of dirty rather than pretty and your wig and the necklace are very distracting. Sorry.
Judging #12B: Zac Posen Campaign
Edita:
Montana: This definitely is that classically elegant pretty dress but it is edged up with the different posing you're doing. This isn't that typical standing there looking pretty or posing with your hands on your hips or something. This definitely has that one leg poking out while your pose is like you're embracing the light or worshipping the skies. I would say I wish you slightly tilted your head a bit downwards because your chin is a bit high but other than that I like what you did this round. You brought a bit of that different pose to a simple elegant dress.
Mario: I think that if you're selling a dress it would've been nice for us to see it as a whole.However the dress is cool, chic, elegant and fashionable; so that's good.I'm not in love with the face; first of all i feel like i've seen this face from you way too many times, i want variety and at this point being different, unique and versatile is what's going to help you. And then, I don't like the face so much, You're showing way too much neck and I think the face is lacking emotion (which could've been avoided if you did what you did in the first photo). Again, this being an ad shouldn't be putting all the attention in the model because the dress is the protagonist. So the same mistake is made here.
Zac: This is a fabulous shot and I love the dress so I like that you chose it for my campaign. This is edgy while you're still selling the dress and that's what it's all about. I'm a little distracted by the acessories but other than that I love this.
Ginta:
Montana: I like how you said you were struggling with this photograph and this is the better of the two you submitted. I like the way your arm is twisted, it does bring a unique type of pose and had you bent one knee more out it would have been so much more dramatic. I love the long neck that you're giving and the hunch is pretty good. Your face is pretty good, almost divine looking but once again your expressions seem a bit blah, I need a bit more emoting and life through them. Your eyes look nice but they are almost like glass, so transparent that nothing is trying coming from within through them. I think this is really on the right track though and I think this only needed some tweaking and no major flaws.
Mario: I have to say this photo is perfect for me. The pose is unconventional and interesting, your body looks great; the dress is flawless and completely fashionable and your face is transmitting while not taking the focus from the dress, which is important for this kind of things. You could've a stronger defiant look in your eyes, but that would've taken away from the naturality and the ad-nature of the photograph; so that's great. However, with the soft expression you're giving you're transmitting enough and are selling the garment perfectly. Thank you Ginta, this photo is flawless. I also like that you used a one-color background that didn't took away from the dress but that it still project so much.
Zac: You look very devine here Ginta. Your pose and face are perfection. The dress is a bit too classic for me and I'm missing a bit of a modern touch to it.
Vlada:
Montana: I think the pose is interesting and cool, unusual it is but still is cute. I like the shot but I'm not seeing it for a Zac Posen campaign because it definitely does not fit into his esthetic. He typically does things that are a bit fitted or at least show off a shape to the girl and this does not show off any type of figure at all. The way the ruffles it is a bit too much and overwhelming, combining that with the front fabric hanging is a bit strange. Legs amazing in this though but had you picked something that would actually work his campaign it would be great.
Mario: I think the dress lacks a bit of elegance and fashion-forwardness. THe pose is unique, but it could've been better if your right foot was placed longer. The face i cannot distinguish and I always look for face and expression.The expression kind of works because it makes you look stylized but I wanted a bit of eyes and more elegance, not so much candidness. I also don't like the place where you are in the photo because i don't think it is suitable for a zac posen ad. I like the hair though it portrays the edgy elegance that I think zac would've like in his ad.
Zac: I like the ad as a whole, but not really loving this photo Vlada
I get that it has to be edgy and all, but your proportions looks kinda off and the dress doesn't look very flattering on you. I like your face, but I wish we got a closer look of both your face and the dress. The right side of the dress (from my point of view) looks oddly shaped. 
